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The AWeber vs ConvertKit comparison starts with a naming update — ConvertKit now goes by Kit — and ends with an architecture question: do you want one audience organized by tags, or multiple lists? That structural choice, more than any feature checkbox, decides which platform fits.
One list or many: the architecture difference
Kit uses a single-list, tag-based system: every subscriber lives in one audience, and tags and segments determine what they receive. AWeber is built around list-based subscriber management — separate lists for separate purposes. The practical consequence is billing: on a list-based platform, the same person subscribed to two lists can count twice toward your subscriber total, while Kit's single-audience model bills each human once no matter how many tags they carry. If you run several distinct audiences with overlap — a newsletter plus a course plus a product line — that difference compounds.
Monetization: where Kit earns its premium
Kit's monetization tooling goes further than AWeber's out of the box. The Creator Network lets you grow by appearing in other creators' sign-up flows and recommendations, and integrated commerce lets you sell digital products and paid subscriptions without bolting on third-party tools. AWeber covers the fundamentals — email, landing pages, simple automation — but selling through it generally means connecting external services.
The tradeoff is focus. Kit is built for individual creators, and teams or conventional small businesses can find it thin on features that aren't creator-shaped. AWeber's plainer, list-based model maps more naturally onto a small business running a newsletter and promotions than onto a creator selling a course.
The pricing at 5,000 subscribers, corrected
A number worth correcting, because stale figures circulate widely: at 5,000 subscribers, Kit's Creator plan runs about $89/month on monthly billing (roughly $75/month billed annually) (Kit pricing, 2026; EmailTooltester, 2026). AWeber at the same list size is $60/month on Lite and $90/month on Plus, monthly billing. So AWeber Plus and Kit are roughly equal at this size — the “AWeber is half the price” framing you'll see in older comparisons no longer holds. AWeber's genuine price advantage is the Lite tier at $60, but Lite keeps AWeber branding on your emails and limits landing pages and templates, so it's a compromise, not a free lunch. If price at scale is your only criterion, budget platforms like MailerLite or Brevo undercut both.
The honest verdict
If you're a solo creator selling digital products, courses, or paid newsletters, Kit's creator-first design — single audience, built-in commerce, Creator Network — is worth choosing on the merits, and at 5,000 subscribers it no longer even costs more than AWeber's comparable tier. If you run a small business with a straightforward newsletter, AWeber's model fits better, and Lite offers a cheaper path if you can live with its branding and template limits. If you're weighing AWeber against fuller marketing suites instead, see AWeber vs GetResponse; for the automation-depth question, see AWeber vs ActiveCampaign; and if in-person events or nonprofit campaigns drive your list, AWeber vs Constant Contact covers that angle.
Try AWeber if the small-business newsletter side describes you; Kit is the move if the creator side does. Both adjust pricing periodically — verify current numbers on the official pricing pages before committing.
Frequently Asked Questions
Is ConvertKit the same as Kit?
Yes — ConvertKit rebranded to Kit, and the product now lives at kit.com. Same platform, same creator-focused design; older comparisons and reviews under the ConvertKit name still describe the same tool, though pricing in older articles is frequently out of date.
Which is cheaper at 5,000 subscribers, AWeber or Kit?
They're roughly tied at the comparable tiers: Kit's Creator plan is about $89/month on monthly billing (around $75 annual) versus AWeber Plus at $90/month. AWeber's Lite plan is cheaper at $60/month, but it keeps AWeber branding on your emails and limits landing pages and templates. Claims that Kit costs dramatically more than AWeber at this size are based on outdated pricing.
Does Kit work for businesses that aren't creators?
It can, but it's not the natural fit. Kit's tooling — Creator Network, built-in digital product sales, single tag-based audience — is designed around individual creators monetizing a following. Conventional small businesses running newsletters and promotions usually map better onto AWeber's list-based model or a broader suite like GetResponse.